McClelland and Stewart

Flash-based novel promotion

The Calling Card

McClelland and Stewart asked w8nc to create an online promotion for The Calling, a literary thriller by an anonymous North American author using the name Inger Ash Wolfe. The challenge for M&S was that, with an anonymous author, they had no way to do a book tour. So, they wanted to build buzz for the book online. My solution was to create a Calling Card that extended the graphic and narrative elements of the story and allowed users to send each other Flash-based cards in which Polaroids of "victim's" faces mouthed the phonemes of the user-generated message. I worked with Moonray Studios on the project.

Graphic Design: Moonray Studios